February 21, 2013
The returns from your work effort are clearly visible. You are doing well in your industry, your company has grown and today it creates opportunities for dozens of employees. But there are some obstacles between your current status and your next level of performance. Maybe they are due to your leadership style, your ability to adapt to changes, or the way you make decisions. It is very likely that the characteristics that helped you get to where you are today are the same ones that stand in the way of your desired future.
This book was written to help the leader of a SME to take their business to the next level. In a plain and entertaining language, David Brojt analyzes the fundamental problems that appear with growth and offers practical tools to solve them. How do I get my company to earn more value? How do I improve the balance between my personal and professional life? How do I make growth sustainable? Brojt presents a clear and easy to implement method to professionalize the company, with a starting point and destination and the route that must be followed to achieve it.
“The company WITH DESTINY” is about the leadership and the necessary capacity to overcome the achievements already reached. Being an effective leader today requires commitment, intelligence, compassion, curiosity, courage and the wisdom of others. Knowledge advances much faster than our own ability to incorporate it, and we are responsible for keeping ourselves up to date. Brojt is a reference in our community of CEOs for everyone interested in improving the performance of his company and I am extremely satisfied that he has decided to share his experience through this book.
What should you do now? Read it from beginning to end and convince yourself that professionalization is the only viable approach for the development of your company. Use the Brojt Project Method to face this challenge and stay engaged throughout the journey, in which you will face numerous pitfalls. This work and your own conviction will help you overcome them. And I must tell you that you have no choice: 25% of the companies survive after the first generation and 8%, after the second. Getting yours to build specific strengths beyond the owners will help it last.
Prologue from Alejo Canton, President & CEO of Vistage Argentina
(Translated from the original in Spanish)